The
Morgan Motor Company has always been built in Malvern
– to the benefit of local retail trade, commerce
and tourism industry. The statue will bring the following
benefits to Malvern:
Put Malvern on the
world tourist map.
Provide an excellent
location for a national memorial.
Be a world class
statue enhancing a Conservation Area in Malvern, and
the overall setting of the Priory Gatehouse and pedestrian
area.
Focus
on Malvern as being an important part of UK’s
Motoring Heritage.
Create
a focal point in the centre of Malvern and a major
attraction for local people and visitors.
Being
a gift to the Malvern Museum, will become Museum’s
main exhibit.
HOME OF THE MORGAN CAR
Malvern is the home of
the Morgan Sports car. For almost a century the Morgan
Motor Company has been an important local employer benefitting
many small and medium size enterprises, local commerce
and the tourist industry. For decades, Malvern has enjoyed
considerable tourism from Morgan enthusiasts worldwide.
The Morgan 75th Anniversary
in 1984 proved to the town the significance of having
the Morgan Motor Company in Malvern. All of the Abbey
Hotel’s 110 rooms were booked for 10 nights for
Morgan enthusiasts from the UK and around the world
– a record at that time for a private personal
booking. Over the weekend of Morgan’s 75th Anniversary
every hotel and bed and breakfast in Malvern was fully
booked, and it was reported that there was only one
bed vacant in each corner of the Malvern Hills area.
Every year, the Dinner
and Annual General Meetings of the Morgan Sports Car
Club and Morgan Three Wheeler Club are held at the Abbey
Hotel bringing excellent business to the town and surrounding
area.
In 2009 the Company celebrates
its Centenary, bringing unprecedented tourism to Malvern.
Apart from expected record numbers of enthusiasts from
the UK and Europe, Morgan owners from Japan and the
USA will be shipping their cars to the U.K. wishing
to stay in Malvern.
